Jon Taffer: You know, Steve said it a couple of minutes ago: excuses. We sat down with Taffer to have a frank discussion about reaction management.Ĭlean Plate Charlie: What is the most common mistake that you see owners in the industry make? After reading his book, we had some questions of our own. In his book, Taffer writes about the science of "reaction management," a term he uses to describe how to predict and react to customer behaviors on the fly using simple methods he picked up from his 30-plus years of working in the industry. See Also: Top Chef Ron Duprat on the Florida-New Orleans Creole Connection Recently, Taffer traveled to Spirits on Bourbon in New Orleans - one of his most successful turn-arounds - to visit with co-owners Steve Smith and Brad Bohannan and to sign copies of his new book, Raise the Bar: An Action-Based Method for Maximum Customer Reactions. West Palm Beach residents in 2012 may remember when he took the bar formerly known as Mystique and transformed it into Aura, shedding the skin of the bar's unsuccessful past. On Spike TV's Bar Rescue, Taffer shows us how this is done. He has the ability to take a failing bar and turn it into a profitable one, and he does it within days.
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